kapelos - Greek, meaning "hat "- as in, I wear a lot of hats.
WELCOME to the inside of my BRAIN
EXPLORE THE EVOLUTION
The following timeline illustrates the progression of my work as a designer, communicator and brand strategist.
Occupation Diversification:
Serial entrepreneur
Today | One Question Marketing LLC
Leveraging my skills, after creating 2 consumer goods brands and one design firm, to help others refine their mission and redefine their identity through compelling design and communications.
In the mood for Chinese
tonight?
The world of Kelli Ames
2019 | Photo shoots and campaigns
Reinforced the notion of casual luxury and timeless style through our "Dainty and delicate 2.0" promotion.
Cross-promotional marketing
2017 | New York Fashion Week
EnA jewelry walks the catwalk for the second time. Capitalized on the opportunity to introduce Kelli Ames to the press and fashion audience.
Influencer marketing
2017 | Kelli Ames partnerships
Increased awareness in Australia and Europe through targeted strategic brand ambassadors on Instagram.
Give them what they want : brand #2
2016 | Kelli Ames LLC
Created online brand Kelli Ames in response to requests from loyal fans of EnA for entry-level gift options. Named for, and inspired by, my two grandmothers.
New business model
2012 | Make Mine a Million Winner
Won a business plan pitch competition from American Express and Count Me In for applying the timeshare model in real estate to the jewelry industry.
Smart girls' jewelry
Beginning 2010 | Cover Girl Campaign
EnA partners with regional and national nonprofit organizations raising funds and awareness while highlighting their female leadership.
Crohn's and Colitis Foundation of America
Main Line Art Center
Red Paw Emergency Relief Team
Sandy Rollman Ovarian Cancer Foundation
Sweet Briar College
University of PA Museum of Archaeology and Anthropology
Women's Way
Urgency, exclusivity, philanthropy
2000s | EnA partnerships and additional revenue streams
Exclusive events that benefitted nonprofit organizations while also reinforcing the brand as a luxury company.
Marketing, branding
& design awards
2009 - 2011 | Awards and accolades
EnA receives consecutive awards for design:
World Gold Council - "Best of New Gold Jewelry"
EnA receives consecutive awards for marketing:
Fusion Award from Jewelers of America for most successful design and implementation of marketing and branding out of 1100 exhibitors at the nationally renown JA NY trade show.
Innovation Award from Jewelers of America for most creative and original marketing campaign out of 900+ exhibitors at the JA NY trade show.
Getting the word out:
Messaging
2000s | Press
EnA is featured on tv, in magazines, newspapers and trade journals, and worn by celebrities.
Brand #1 :
brand building
2009 | New York Fashion Week
EnA jewelry walks the catwalk and is featured on the jumbotrons at the Carmen Marc Volvo show in Times Square.
Transition to jewelry design
2006 | Elements and Alloys Inc.
Founded luxury jewelry company using precious metals. First of two jewelry brands. Using what we know - metals - but applying it to a smaller-scale and small runs.
Small-scale design
2006 | Fox School of Business
Grand-prize winners of a business plan competition for Io, a jewelry company, and precursor to EnA Fine Jewelry. Expanding our notion of design, fueled by an interest in start-ups, economies of scale and the desire to create multiples.
Cultural inquiry
2004 | Philadelphia Museum of Art
Exemplary of my interdisciplinary background and within the larger umbrella of "design," this industrial design object - steel frame - housing the photograph by Carol Front - becomes part of the collection 16 December 2004.
Venture #1
2000 | Intellectual Property LLC
Principal and co-founder of design and research studio encompassing product development, branding, strategic planning, and architecture and interior design. Used multi-disciplinary and conceptual foundation to drive project concepts.
Rigor and thought
1990s | Pentagram Design NYC
Before Silicon Valley office playgrounds and amenities galore, there was Pentagram with its bring your dog to work, pick your dessert for your birthday, work hard-play hard mentality. Working in the architecture division of a globally recognized graphic design company fostered collaboration, cross-functional teams. Experienced firsthand the benefits of collaboration.
Words matter
1990s | Princeton U
Learned how to think, how to question and how to present conceptual ideas related to architecture, interiors, product design and installations.
Benefits of a
multi-disciplinary education
1990s | U of Pennsylvania
Discovered intersections and overlaps between architecture, design, art history and literature.